About us

Yo! is a lifestyle, kids and women’s shop based in Portland, Oregon. We bring you the finest European brands from across the globe that we love and stand behind.

Sarah Radcliffe’s career began as a trend researcher and buyer in London before relocating from London to Portland in 2009. She opened her first store, Yo Vintage! in 2010 with a focus on premium vintage items which quickly became a successful store resulting in global recognition.

In 2015 she became a first time mum to her son Finn and re-focused her business, simplifying the brand to just Yo! and adding new passions (lines?), kids and lifestyle brands.

Sarah also runs Sundaze Collective, a monthly fashion + lifestyle pop up shop. It takes place the first Sunday of each month at the Cleaners at Ace Hotel in Portland, Oregon. Contact us here if you’d like to take part.